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Website Editor • June 29, 2022

SEO & Influencers

When it comes to SEO, there isn't a magic formula to instantly send your site off to the #1 search result on Google.
But there are some basic principles you should follow for a wonderful starting point.


Here are the top 5 SEO practices to start with:


#1 Write for people, not for search engines
Always write original, interesting, high quality site content that's error free and relevant to your site.

Search engines like Google can easily detect content that is duplicated from elsewhere online, that contains grammatical errors, or that is stuffed with keywords.


#2 Add a blog to your site and use rich media
To engage your site visitors and blog readers, create posts that include non-textual media like photos, videos, or original visualizations (infographics). Having that extra content (especially if it's captivating) will increase the time users spend on your site as well as the likelihood they will share your site with their own community.


#3 Offer a positive user experience throughout your site
Google will know if you're using your site to aggressively advertise your service, or if you're being too pushy. Always aim to offer site visitors a pleasant experience on your site. That means clear content, support when needed, and always an option to go back.


#4 Create a network of internal links (but don't overdo it)

Add links between different pages of your site and your blog, but try to follow a process that feels organic rather than heavy linking meant just for search engine crawlers. Link between pages that make sense, for example, on your services page, link a certain industry specific term, and link it to a blog post you wrote about it, that gives more information on that term.


#5 Always check your site's Core Web Vitals

Core Web Vitals are a standard site performance standard initially created by Google. The report shows site owners how their site pages perform 'for real,' how long it takes for site visitors to load site pages, and it offers ways to fix issues, if there are any.


Case Study - Oak bank school

By Website Editor • July 24, 2022
Summer Transformation: Bringing Learning to Life at Oak Bank School As the summer sun shone brightly outside, our team was busy indoors, embarking on an exciting new project at Oak Bank School. Our task? To transform the corridors of the science and English departments into vibrant, educational canvases. This post will take you through our journey of designing, printing, and installing bespoke wall art graphics that not only beautify the space but also enhance the learning experience of every student who walks these halls. The Vision: Our goal was simple yet ambitious: to create an environment where education and creativity intersect. We aimed to design graphics that were not just visually stunning but also rich in content, turning the school corridors into interactive learning zones. The Science Department Transformation: We incorporated elements such as famous scientists, key scientific principles, and groundbreaking discoveries. The graphics were designed to be more than just wall art; they were visual learning aids, sparking curiosity and encouraging exploration. The English Department Makeover: Literary Landscapes: For the English department, we wrapped the corridors with scenes from classic literature, quotes from renowned authors, and elements highlighting various literary devices. Inspiring Young Minds: Our designs aimed to immerse students in the world of literature, creating an environment that fosters a love for reading and writing. Sustainability in Focus: In keeping with our environmental commitment, we ensured that the materials used were eco-friendly, and for every graphic installed, a tree was planted. This project was not just about beautification; it was about making a sustainable impact. Community Collaboration: Collaboration with the school's teachers was a key part of our process. Their input was invaluable in creating designs that were not only educational but also resonated with the daily experiences of the students. The Final Reveal: As the new academic year begins, the corridors of Oak Bank School now buzz with an energy that is palpable. The transformation has been met with excitement and awe from both students and faculty, with many pausing to admire and learn from the walls that surround them. Conclusion: This project at Oak Bank School is a testament to the power of art in education. By marrying visually appealing designs with educational content, we've turned ordinary school corridors into extraordinary learning landscapes.

Transforming Education: Our Journey at Westcliff High School for Girls

By Website Editor • June 29, 2022
Welcome to our latest adventure in the world of educational wall art! We're thrilled to share our journey at Westcliff High School for Girls, where we've just wrapped up phase 1 of an exciting wall graphic installation project. Our mission was to create a series of bespoke wall graphics for various departments, including Design and technology (D&T), Business Studies, Economics, and the 6th form, each tailored to nurture and inspire the young minds of tomorrow. Our design process always begins with understanding the unique educational needs of each space. We aimed to blend aesthetic appeal with educational value for Westcliff High School, creating a stimulating environment that encourages learning and curiosity. Each graphic was meticulously crafted, considering the subjects' curriculum and the school's overall ethos. Design Highlights: D&T Department: Here, we introducedkey people through history a designers bio and more. Business Studies: We infused the walls with graphics illustrating core business concepts, accompanied by success stories of leading entrepreneurs, to ignite a spark of inspiration in future business leaders. Economics: This space was transformed with inspirational people and key facts. 6th Form Area: A more mature and sophisticated design approach was adopted here, aligning with the aspirations and mindset of senior students. The Impact: The response has been overwhelmingly positive. Students are more engaged, and teachers find the graphics a valuable supplement to their teaching methods. The transformation of these educational spaces into vibrant hubs of learning and creativity has been a rewarding experience for our team. Looking Ahead: As we prepare for the subsequent phases of this project, we are excited to continue our journey of transforming educational spaces into visually stunning and intellectually stimulating environments. Stay tuned for more updates! Conclusion: Our work at Westcliff High School for Girls exemplifies our commitment to enhancing educational experiences through art. By blending creativity, education, and sustainability, we aim to make a lasting impact in schools, one wall at a time. Remember, for every wall graphic installed; we plant a tree – our way of giving back to the planet.

Churchward School: Enhancing Learning Spaces with Creative Artwork

By Website Editor • June 29, 2022
At Churchward School, a progressive institution catering to secondary and sixth-form students with autism and associated social communication difficulties, the start of the new academic year was marked by an inspiring transformation. Over the summer, the school corridors blossomed into vibrant learning zones, thanks to the addition of specialised subject zone wall graphics. This initiative, part of a creative project emphasising environmental responsibility, not only reinvigorated the learning environment but also contributed to the planting of eight new trees. A Visual Delight for the New Term The Surprise Transformation As the students and staff returned in September, they were greeted with stunning artwork adorning the walls. These were not just decorative pieces; each was meticulously designed to represent and enhance the learning experience of the respective departments. Compliments and Positive Feedback The new art installation received an outpouring of compliments. Both visually appealing and educational, these graphics have added a new dimension to the school environment, making it more engaging and conducive to learning for students with special educational needs. Subject Zone Wall Graphics: A Closer Look Tailored to Each Department Each department at Churchward School now boasts unique wall graphics surrounding their doorways and in critical areas, thoughtfully designed to reflect the subjects taught within. From intricate scientific diagrams to literary motifs, these graphics serve as both an educational tool and a source of inspiration. Impact on Learning The artwork has particularly benefited students with autism and social communication difficulties, providing visual stimuli that aid learning and engagement. The vibrant, clear, and subject-specific designs help demystify complex concepts, making them more accessible. Environmental Responsibility: Art with a Purpose Planting Trees for Art The decision to collaborate with a company that plants a tree for every piece of artwork installed reflects Churchward School's commitment to environmental stewardship. This initiative resonates deeply with the school's ethos of responsibility and sustainability. A Greener Future In September alone, the school contributed to planting eight new trees, a small but significant step towards a greener, more sustainable future. This project is an excellent example of how educational institutions can integrate environmental consciousness into their operations and community outreach. Conclusion The new art installations at Churchward School demonstrate the transformative power of creatively designed educational spaces. By combining artistic expression with a commitment to environmental sustainability, the school has enhanced the learning experience for its students and underscored the importance of being responsible global citizens. Churchward School stands as a shining example of innovation and environmental mindfulness in education as we move forward. Stay tuned to our newsletter for more updates on how Churchward School continues to innovate and inspire in the field of education and how art plays a crucial role in this journey.
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